ONLINE MARTECH FUNDAMENTALS PROGRAM

| 15 RATINGS
In this 3-half-day expert-led, live online class, you will be exposed to Marketing Technology (MarTech) concepts, what it can solve in a business, and how to create a basic MarTech stack that could fulfill business needs. Equip yourself with a skill set that will enable you to identify technology, automation, and other opportunities to improve customer engagement and conversion.

Enabling MarTech for the business will allow for better productivity, discipline in data handling, and improved marketing.

 SCHEDULE: Sep 21, 28, Oct 5

 DURATION: 13:00-18:00 GMT+8

 FORMAT: 100% Live & Online

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    PROGRAM OBJECTIVE
    By the end of the 3-half-day program, the participants will be able to create a basic MarTech stack based on three stack elements: campaign execution, audience management, and data and analytics performance.

    RECOMMENDED FOR

    • Those doing traditional marketing and want to shift to and integrate digital.
    • Entrepreneurs and small business owners who want to understand digital.
    • Those who want to kickstart their career doing digital marketing functions.

    CERTIFICATE ELIGIBLE
    For those who will enroll in the With CDM Certification option, you can earn a CDM Certificate after finishing the program and passing the qualifying exam. All program attendees will receive a Certificate of Participation.

    If the industry is changing, we are adapting with it.

    In the spirit of continuous improvement, we at CDM always strive to deliver the best learning experiences to our students that will help them #BeMore, impact their careers, and deliver a positive ROI for their organizations.

    THIS CLASS WAS LAST UPDATED MARCH 2023

    Bite-sized Learning Format

    Starting in the second-half of the year, students can enjoy shorter learning sessions for CDM certification programs. Our online classes are now more spread out which means a lighter CDM learning experience.

    70-30 Program Structure

    We optimized our curriculum to strike a balance between theory (30%) and practice (70%) and feature more individual and collaborative activities for a richer learning experience.

    Program details

    DAY 1 | MARTECH 101: HOW MARKETING TECHNOLOGY IMPROVES YOUR BUSINESS

    LIVE, FACILITATED TOPICS COVERED

    • Defining Marketing Technology
    • Identifying Business Problems
    • Setting Business Objectives
    • Understanding the Capabilities of MarTech

    DAY 2 | CLASSIFY AND ASSESS YOUR MARTECH STACK

    LIVE, FACILITATED TOPICS COVERED

    • Classifying the Tools of a MarTech Stack
    • Taking Stock of Your Own MarTech Stack
    • Identifying the Gaps in the Assessment

    DAY 3 | MAXIMIZE THE POTENTIAL OF MARTECH

    LIVE, FACILITATED TOPICS COVERED

    • Utilizing the MarTech Use Case Approach
    • Assessing Potential MarTech Partners
    • Recap of All Templates/Frameworks
      • Customer Journey Map
      • Objectives and Problem
      • Existing MarTech Audit
      • MarTech Use Case
    • Digital Marketing Maturity Assessment

    Rate Inclusions

    • 30 total hours of online learning sessions (lectures and collaborative activities)
    • Access to the Student Learning Portal with a library of supplementary content
    • Get a Certificate of Participation at the end of the program after full attendance
    • Get a CDM Certificate for applicable programs after passing a qualifying exam
    • Get to network will other participants and consult with Subject Matter Experts

    Get Certified by CDM
    At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you. Showcase your certifications by linking or uploading them in LinkedIn!

    Get Immersed Online
    Unlike your regular recorded webinar and online class, CDM online classes are expert-led and live by leveraging on the Zoom platform and our Student Portal that connects our Students with our Subject Matter Experts (SMEs).

    Wherever you are, be involved and connect with SMEs and other learners, ask questions, and interact on class activities. The CDM Support Team will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A, and other challenges.

    Collaborative Learning
    We designed our classes to strike a balance between theory (30%) and practice (70%) by featuring more individual and collaborative activities for a richer learning experience. A good mix of learning tools and apps will be used including Thinkific, Kahoot, Mentimeter, and Google Jamboard, to name a few.

    In the activities, you will be asked to solve real business and marketing cases so you can sharpen your analytics and strategic skills. Work with your learning teams through virtual breakout rooms.

    Never Stop Learning
    Get additional learning content and go through asynchronous (self-paced) case studies and reflection activities in between sessions via our Student Portal to boost your upskilling!

    Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders in their respective fields. CDM boasts a 200+ SME network as partners who provide ongoing feedback on our program design.

    Your class will be taught and facilitated by a mix of SMEs coming from this line up.

    From managing multiple accounts at the servicing side as an account director for MRM//McCann where he drove business results for NIVEA, Ayala Land, Havaianas, and BPI Asset Management, among others, Miko now orchestrates Singlife Philippine’s digital strategy.

    In his downtime – which is still quite busy on its own – Miko continues to hoard camera films for his film photography, leverage his project management skills for his travel itineraries and compete for the cheapest airfare flights.

    Miko is a program chair and lecturer for the Marketing Technology Foundations Program at CDM, the Philippines’ leading provider of digital marketing training and transformation solutions.

    Miko de Vera

    DATES:

    BATCH 3: Sep 21, 28, Oct 5 (3 Sat)

    TIME:

    • 13:00 – 18:00 Philippine Time (PHT) (UTC +8) /
    • 13:00 – 18:00 Singapore Time (SGT) (UTC +8) /
    • 12:00 – 17:00 Indonesia Time (WIB) (UTC +7) /
    • 12:00 – 17:00 Vietnam Time (ICT) (UTC +7) /
    • 11:30 – 16:30 Myanmar Time (MMT) (UTC +6:30)
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